Google's Lively World

Google made it's first foray into virtual worlds today with the announcement of Lively. The above screen shot shows my character, CranialDave, hanging out in a coffee shop environment. While it was slow loading over my wireless data card, it finally offered a rich space resembling There.com. Users can create their own rooms using provided templates and fill them with common furnishings.

It's a nifty beginning for the search giant, though Orkut was less than a success. They are also competing with established mini-worlds like Meez and IMVU. Now if they link Google Earth to this, they can support users strolling down virtual streets and visit shops at corresponding actual addresses. We'll be keeping a close eye on this.